How we operate.
We have handled hundreds of cruise calls, mainly in Copenhagen and Malmö, since 2005. Every ship has different needs and demands, and the clientele differs greatly from ship to ship. The thing that hurts an operation the most is the notion that a cruise call can be standardized. There needs to be a structure in place, and you need to consider the best flow for guests, luggage and provision—this is important, but is so far from the whole story.
The best way to manage a turn is to have competent people in every position. People who are capable and empowered to assess and make decisions. We often intellectualize what the best approach is and we get industry experts to give us a road map or cookbook, so we know what to do. Our approach differs from this perspective. We believe that we need to assess your unique starting point and work from there. Assess the location we are working with, the people that are going to do the work, and make that the starting point for our business case and your future strategy.
We will create a conceptual strategy with you, but the real work starts when the ship arrives. This is where the plan gets tested, the people get trained and we can assess what we can do better. This is the foundation for our approach. We go beyond the consultant report and guide and train your staff from the first call until you are satisfied with the status of the operation, and the service level of your staff.
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OODA - method
Effective strategies begin with an inductive approach.
We tailor our strategies to specific circumstances and organizational needs, using a four-step approach to decision-making that focuses on filtering available information, putting it in context, and quickly making the most appropriate decision, while also understanding that changes can be made as more data becomes available. By following this structured method, we ensure our actions are based on thorough analysis, clear understanding, and strategic alignment, leading to successful outcomes for your business.
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Observe
We begin by gathering comprehensive data on your current operations, market conditions, and competitive landscape. This phase involves careful monitoring and analysis to identify key factors that impact your business.
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Orient
Next, we interpret the data to understand the context and dynamics at play. We consider various perspectives and insights to accurately assess your situation, aligning our understanding with your unique goals and challenges.
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Decide
Based on our observations and orientation, we formulate actionable strategies and make informed decisions. We prioritize initiatives that will drive the most significant impact, ensuring our choices are aligned with your strategic objectives.
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Act
Finally, we implement the chosen strategies with precision and agility. This phase involves executing the plan, monitoring progress, and making necessary adjustments to stay on course. Our iterative process allows for continuous improvement and adaptability in a rapidly changing environment.